Innovation and Entrepreneurship for Engineers
Module aims:
The aim of this module is for the students to understand the relationship between creative management, innovation and enterprise. By preparing a business plan the students will gain a competency that can make a direct contribution to their sponsoring organisations and/or to UK plc.
Content:
Creative management: ideawriting, nominal group technique and interpretive structural modelling. Enterprise Communities: globalisation issues, enterprise modelling. Business and Financial Planning: reasons for success and failure of companies. Intellectual Property: a practical appreciation of protecting business ideas. Innovation: concepts, methods and models of idea generation and capture.
| Module Credits | Exam weighting | Coursework weighting |
|---|---|---|
| 10 | 0% | 100% |